Thursday, June 24, 2010

Walmart Moms- greening constituents?

Neil Newhouse, co-author of Public Opinion Strategies, discussed an emerging new class of voters: the Walmart mom. “Walmart mom” constituents are interested in balancing the family budget in the face of “reduced hours at work, rising health care costs and increased energy prices”

  • how do you interest this population in going green as well?> green voting
  • Some sites relating to “Walmart moms” interested in going green (if they’re seen as a new and influential voting block then we should also view them as an important group to influence)

Filterforgood.com

30daystonatural.com- especially good for the penny-saving mom

Greenhome.com

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